Gone are the days of booking a trunk call or going to the letterbox to post a letter to your friend. Now, connecting with the world is just a fingertip away from your smartphone. Internet is a revolution which enables you to be in touch with your friend and family instantaneously. People now tend to spend two to three hours a day on the internet, chatting with friends, or be part of the conversation happening in a social media network. The Internet has made a phenomenal change in our lifestyle that brings this world closer and enables you to share and find information, socialize, being the part of the group of like-minded people, share videos, music, photos and much more. We spend time on social networking sites like Twitter, YouTube, Flickr, Facebook, Instagram. These sites can be used for the marketing of different products also. Thus, social media marketing is a type of marketing done through the internet utilizing social networking websites like Facebook. Social media marketing users share their products on social network platforms to increase their customer reach and hence, grow their business. Marketing companies can reach out to their customers through various internet sites and can market their products and services these companies provide. They can even initiate a discussion about their products and in turn, customers can jot their feedback, review, and experiences about the products online. With the increasing trend of the internet as a marketing medium, social media marketing is one marketing tool that nobody can afford to miss.

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